Use case: International luxury e-commerce platform for a Japanese company
A Japanese luxury goods resale company needed a complete digital transformation to compete in the global high-end B2C e-commerce market. In the pre-owned luxury retail industry, customer trust, website performance, and seamless user experience are critical to converting international browsers into buyers.
I led the end-to-end marketing strategy and platform design for a luxury e-commerce website, from brand identity to conversion-optimized UX and full WordPress + WooCommerce implementation for international customers. (Project currently in final development phase before launch)
Solution: Marketing-first e-commerce platform strategy
- Market Research & Competitor Analysis: Conducted in-depth UX benchmarking and SEO competitive analysis of leading luxury e-commerce platforms (Vestiaire Collective, The RealReal, Farfetch) to identify conversion best practices and search optimization strategies.
- Brand Identity & Visual Design: Created a complete visual identity system and brand guidelines reflecting premium positioning. Designed high-fidelity UX/UI mockups in Figma with focus on trust signals, product presentation, and mobile-first design for global audience.
- Conversion-Driven Feature Selection: Selected and implemented plugins based on e-commerce conversion metrics and user behavior best practices:
- Fuzzy search plugin → reduces search abandonment by tolerating typos (luxury brand names often misspelled by international customers)
- Advanced product filtering → optimized category, price, brand, and condition filters for faster product discovery
- Trust and social proof elements → customer reviews, authenticity verification badges, secure payment icons
- Strategic CTA design → button placement and styling based on luxury e-commerce conversion data
- WordPress + Elementor Development: Built the complete platform using WordPress and Elementor:
- Custom product page templates optimized for luxury item presentation
- Streamlined checkout flow designed to reduce cart abandonment
- Mobile-responsive design (70%+ of e-commerce traffic is mobile)
- Multi-language support (Japanese/English/French/Spanish) via plugin integration
- Payment gateway configuration (credit card, PayPal, bank transfer)
- Technical SEO & Performance Optimization: Implemented on-page SEO best practices through plugin configuration and custom optimization:
- Product schema markup for rich snippets in search results
- Image compression and lazy loading for faster page speed
- XML sitemap configuration and search engine indexing
- Mobile-first optimization for international SEO
- Analytics & Tracking Setup: Configured Google Analytics 4 (GA4) for complete e-commerce tracking: product views, add-to-cart events, checkout funnel, and revenue attribution. Integrated CRM system for customer data and email marketing automation.
Tools & Platforms: WordPress, WooCommerce, Elementor, Figma, Google Analytics 4, CRM integration, Yoast SEO, Schema markup plugins, fuzzy search plugin, performance optimization plugins
Pre-launch performance & marketing readiness
- 85% technical performance score (Google PageSpeed Insights) → fast loading optimized for luxury UX and reduced bounce rate
- 100% SEO optimization score (Yoast SEO) → fully optimized for search engines from day one
- Scalable WordPress architecture → platform ready to handle growth without performance issues
- Conversion-optimized checkout flow → streamlined purchase process for high-value luxury transactions
- Mobile-optimized experience → 95+ mobile performance score for global mobile shoppers
- Complete e-commerce tracking → full visibility into customer behavior and sales performance from launch
- Marketing-driven feature stack → every plugin and design choice backed by conversion data
