I'm Hugo, nice to meet you!

Your digital marketer for technical products

French marketer based in Japan, I am experienced in building effective strategies through websites, SEO, Ads, Analytics and AI automation systems for complex products.

Less fluff, more marketing!

Combining the rigor of a leading French business school with hands-on experience as a Marketing Lead for complex tech products, I build high-impact strategies focused on ROI and scale… rather than vanity slideshows.

Selected work

From go-to-market strategies, traffic growth, to SEO optimization, here’s what I’ve built for B2B and B2C companies.

A woman in a 3d scanning system to perform an efficacy test of a cosmetic

B2B tech startup: go-to-market & rebranding for Cydolia

I led the go-to-market and rebranding of a complex B2B beauty tech product, turning scientific capabilities...

A n8n AI automation for marketing and b2b sales

Marketing automation: building an AI lead scoring system for B2B sales

Use case In B2B sales and marketing, high-value leads are identified too late and miss the right salesperson,...

Screenshot of a luxury e-commerce website in an iPad

E-Commerce marketing: conversion-optimized platform on WordPress & WooCommerce

Use case: International luxury e-commerce platform for a Japanese company A Japanese luxury goods resale...

Marketing skills

What I can handle from day one to help your marketing team execute and deliver measurable results.

Go to market (GTM)

Product positioning and launch in Europe and Japan.

CMS/Wordpress

Building B2B websites and e-commerce that convert.

Content strategy

Creating fan communities turning customers into advocates.

SEO

Sustainable traffic growth through technical optimization and content.

Ads & analytics

Performance tracking and campaign optimization for measurable ROI.

AI & automation

Systems that deliver qualified leads while your team sleeps.

Curriculum vitae

Discover my professional background.

2018 - 2022

Bachelor of business administration

ESSEC Business School (France) & Osaka University (Japan)

Bachelor in Marketing from France's #1 business school. Exchange program at Osaka University, focusing on international business and Japanese market dynamics.

2018 - 2022

Digital marketing internships

Bloomin by Zest (6 months) & Pulpr.ai (6 months)

B2B SaaS marketing at Pulpr.ai (retail tech) and Bloomin/Zest (HR software). Learned technical product marketing, demand generation, social media and content creation fundamentals.

November 2022 -June 2025

Chief marketing officer

Cydolia & Eisko (France & Japan)

Led B2B marketing for two 3D technology brands: Cydolia (beauty tech for cosmetics) and Eisko (scanning for films/games). Served clients like L'Oréal, Chanel, Meta, Electronic Arts, and Square Enix. Delivered +300% traffic growth and +86% revenue growth, managed 8-person team, spent 1 year in Japan for business development. Accelerated in LVMH La Maison des Startups at Station F.

B2B Marketing Product Marketing Go-to-Market Strategy Digital Marketing SEO Google Ads Google Analytics Team Leadership PR & Media Relations WordPress HubSpot CRM Cold Outreach Sales Social Media Management

July 2025 - Today

Digital marketing specialist

J-Ports K.K. (Japan)

Expanding the marketing of a luxury goods export company with dual focus: B2B business development (lead generation, cold outreach, sales) and B2C e-commerce. Built the website, implemented GA4 tracking, developed AI lead scoring delivering qualified B2B leads monthly, and optimized conversion funnels.

Digital Marketing E-commerce Marketing SEO Google Ads Google Analytics 4 Marketing Automation WordPress WooCommerce Lead Generation Business Development Cold Outreach Sales CRM Social Media Management

Certifications

Let's work together

I’m available for full-time positions in Japan or project-based work with global companies.

HIRE ME

Looking for a full-time marketing position in Japan 🇯🇵

Need a marketer who can execute? I will help your team with the marketing best practices: websites that convert, SEO that drives traffic, automation that saves hours. Based in Japan, looking for English-speaking teams with ambitious goals.

Freelance

Take your product to the next level 🌍

From a one-off SEO audit to a complete go-to-market strategy, I’m ready to help your product stand out. I work with B2B and B2C companies in Europe and Japan on what you need: website builds, SEO campaigns, automation systems, or full launches.