Use Case: Driving Leads with a White Paper on Skincare Innovation​

Use Case: Driving Leads with a White Paper on Skincare Innovation As CMO of Cydolia, I created and promoted a white paper on 3D technology for skincare, showcasing its impact on cosmetic claims while driving lead generation through targeted campaigns. Lead generation with High-Value Content To reinforce Cydolia‘s position as a trusted authority in the […]

What is UTM Tracking and why you should use (and abuse) it as a marketer

UTM tracking is the most effective way to monitor your website traffic, allowing you to identify the sources of your users and measure the ROI of your marketing campaigns. As a CMO, you’re likely involved in creating valuable content and expanding your online presence. However, it’s surprising how many digital marketing specialists or content managers […]