Use Case:
Driving Leads with a White Paper on Skincare Innovation
As CMO of Cydolia, I created and promoted a white paper on 3D technology for skincare, showcasing its impact on cosmetic claims while driving lead generation through targeted campaigns.
Lead generation with High-Value Content
To reinforce Cydolia‘s position as a trusted authority in the skincare industry and attract qualified leads, I created a lead magnet campaign centered on a white paper. By delivering actionable, science-backed insights, we showcased Cydolia’s expertise while building meaningful connections with cosmetic marketers.
White Paper Creation
Crafted a white paper for skincare marketers an in-depth white paper offering practical guidance on leveraging 3D technology for credible claims.
Landing Page Design
Designed a conversion-optimized landing page featuring a clear value proposition, compelling data, and a streamlined CTA to access the white paper.
Lead Generation Funnel
Multi-channel funnel targeting cosmetic marketers and scientists via social media, email campaigns, and gated content downloads to capture and nurture leads.
Promotional Campaigns
Executed targeted campaigns to amplify visibility, combining data-driven ads, tailored messaging, and automated follow-up sequences.
Authoring a White Paper
The white paper, “Revolutionize Your Skincare Claims with 3D Technology,” addressed key pain points in cosmetic marketing and positioned Cydolia as an authority. It explored:
- The role of 3D technology in substantiating skincare efficacy.
- How to set up 3D tests for credible, data-backed claims.
- Using compelling visuals to build consumer trust.
SEO-driven landing page
A landing page was specifically developed for this content with 3 key goals:
- SEO Optimization: Engineered to achieve a 100% Google Lighthouse SEO score, with industry target keywords to improve search rankings.
- Consumer-Centric: Designed with a user-friendly layout and clear navigation to cater to cosmetic marketers and scientists, ensuring relevance and accessibility.
- Gated Content: Integrated a streamlined lead capture form to gate the white paper, encouraging downloads while building a high-quality lead database.
Lemlist
Mailchimp
Hubspot
Make
Crafting a Seamless Lead Generation Funnel
The campaign integrated into a larger funnel targeting skincare marketers, including:
- Social Media Ads: Engaging posts directed at cosmetic scientists and marketers.
- Email Campaigns: Personalized outreach to drive downloads.
- Targeted Automated Follow-Ups: Email sequences nurtured specifically chosen leads, guiding them towards sales discussions.
Cédric Guiard, CEO and Founder of Cydola
White Paper Layout: Aurélie Scour
Technical Proof-reading: Paul Vancauwenberghe, Romain Astolfi
3D Team: Miguel Soudjay, Nina Le Nogues, Delphine Espiasse, Stéphane Davi, Clémence Perlin, Jade Hyun Park
Special Thanks and credits
All images associated with Cydolia are the exclusive property of Cydolia.
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