Use case:
From Beauty Tech Innovation to Market Leadership
As Cydolia’s CMO, I crafted the strategy turning a Beauty Tech innovator into the industry benchmark for cosmetic evaluation and simulation.
The Journey of Building a Technology Leader
For over a decade, Cydolia, a pioneer in 3D evaluation and simulation for cosmetic products, partnered exclusively with a major cosmetic group. To deliver their Beauty Tech innovation to a highly technical market, Cydolia needed to:
Market Research
Conducted in-depth analysis to uncover market trends, identify new segments, competitors and refine positioning.
Branding
Redesigned Cydolia’s identity to reflect its innovative technological expertise and modern appeal.
Website
Designed and developed a user-centric, SEO-optimized website with targeted content enhancing lead generation.
Lead Generation
Created a seamless, qualifying lead-generation funnel to guide prospects from awareness to action, conversion ready.
About The Company
Founded in 2014 by Cédric Guiard, PhD in computer science and pioneer in 3D, Cydolia is a technology company specializing in the 3D evaluation and simulation of cosmetic products.
Crafting a Beauty tech brand identity
We designed a brand that reflects Cydolia’s cutting-edge technology and B2B focus, ensuring it appeals to its expanded audience: from expert scientists to cosmetic marketers.
- Logo & Visuals: Sleek, professional branding to communicate expertise and innovation (brand book: Aurélie Scour).
- Message Refinement: Tailored technical key messages for R&D teams and cosmetic marketers.
Designing and developing a Customer-Centric Website
A new website was developed with 3 key goals:
- Customer-centric: Clear navigation and accessible resources for different user profiles
- SEO optimization: Development focused on technical performance and SEO-optimized content to rank effectively on search engines
- Administrator-friendly: Technology stack and resources chosen to streamline Cydolia’s content creation
Strategic Content Development
Creating valuable content that resonates with both technical and business audiences while establishing Cydolia’s thought leadership in 3D evaluation for cosmetics.
We developed a digital omni-channel content strategy to showcase Cydolia’s Beauty Tech expertise and drive qualified leads:
Skincare claims
white paper
- Valuable resource specifically crafted for cosmetic marketers
- Gated content driving qualified lead generation
- Automated nurture sequence for lead qualification
- Strategic distribution to decision-makers in the beauty industry
Technology
Showcase Video
- Supervised engineers and 3D artists demonstrating the technology in an appealing way
- Based on in-depth consumer research findings
- Used across digital channels and sales presentations
- Resulting in earned media
Industry Media
Presence
- Featured content in earned cosmetic industry publications
- Mentions in scientific publications
- Regular contributions to industry discussions
- Building credibility and generating leads in the cosmetics technology sector
Cédric Guiard, CEO and Founder of Cydola
Brand Book: Aurélie Scour
3D Team: Miguel Soudjay, Nina Le Nogues, Delphine Espiasse, Stéphane Davi, Clémence Perlin, Jade Hyun Park
Special Thanks and credits
All images associated with Cydolia are the exclusive property of Cydolia.
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